The Construction Break program is designed to not only produce your newsletters, but to ensure that you’re able to gain maximum marketing value from them. Among the information and assistance we provide:
- Who should be included on your mailing list—and why
- What are the most effective types of articles to use in your newsletter
- What’s the most cost-efficient way of mailing your newsletters
- What is the best day—and time of the month—to mail your newsletter
- Why you need to be consistent in publishing your newsletter
- Why photo captions are one of the key elements in a successful construction newsletter
- Why only a few newsletters actually get read, while the majority are tossed in the trash unopened
- What catches readers’ eyes—and why
- How to tie your newsletter into the rest of your marketing program
- How to take photographs (electronic or print) that will make your newsletter stand out
- How to work with clients whose projects you wish to feature in your newsletter
- How to use your newsletter to build goodwill with your building team partners
- How to target specific market segments with your newsletter